An Unbiased Review Of The 15th Headies Award
2 months ago881 views
In this article, TrendyBeatz analyses some of the apparent reasons "The Headies Award" changed its location, the anomalies detected in the shows, and controversial takes about some categories' winners.
Everyone loves to be appreciated. Everyone wants flowers while they can still smell them. An award is an entity that serves as recognition and validates people for something they do. It's a trophy, a plaque, or a certificate designed to appeal to the egoistic parts of creatives, artists, musicians, and many others by offering them a public reward that certifies their skill as superior to others.
The Headies has shown and proven its platform as the head of all music awards platforms in Nigeria. The 15th Edition of The prestigious award ceremony, which dominantly celebrates excellence and mastery in the Nigerian music industry and beyond, was held on Sunday, September 4th, 2022, at the Cobb Energy Performing Arts Centre in Atlanta, Georgia, United States.
Evolution and Change of Location: From Lagos, Nigeria to Atlanta, Georgia, The United States of America.
On March 1st this year, The Headies Awards announced that the 15th edition of its award show themed, "Join The Movement," will be held in Atlanta, Georgia, USA, with a partnership from the US consulate.
It garnered a lot of controversial opinions on the internet because this is the first time the legacy award ceremony has left Nigeria. While some people believe that it's not the right thing to do, since the award is from Nigeria and made for Nigeria, it should stay in its home country. Some agreed that it's the best way to choose to take it to the diaspora and create a new path.
The Headies need the foreign agencies to refocus their attention on the award show. Therefore, the most recurring explanation from the organizers and affiliates for the Headies taking a Nigerian award from Lagos to Atlanta is "the spirit of expansion."
Afrobeat to the world is in sway, and the music is making waves in new markets. Why not export the award shows too? Interestingly, this is the direction the organizers want to go, but it's hard to make an argument against profit and the flight of our arts and the systems that support them. Headies aims to expand, and the US represents a global brand push opportunity. Picking the USA was not a mistake.
The Headies: 'Mic Check' Talent Discovery
Mic Check is a talent discovery project by Smooth Promotions, the organizers of The Headies Awards. Mic Check is the Biggest talent event in Africa that turns an everyday artiste into an instant superstar. It's a plan to hunt down some of the most talented acts, put them through a system, and find a star.
As a fantastic strategy by The Headies, it gives the artist range and platforms to kickstart his way into stardom.
The Show Quality: Host, Performance, and Arrangement
Headies award lingering problems seems not to have diminished despite the change of location. From audio to visual, stage management, and the whole set-up. You wonder if a 20% pass mark was not too much to give at the end of it all.
The fans should applaud the organizers of The Headies Award show for their consistency and relevance for over a decade. Still, Considering previous errors and mistakes, priorities on what to upgrade were not addressed. Here are some things we discovered about the 15th edition of The Headies award.
Based on the quality of the show and the change of locations, Headies didn't deliver on their American dream. There were apparent disorganizations on the stage and even in the arrangements of the venue. Anthony Anderson, an American comedian, paired with Osas Ighodaro to host a Nigerian music award show, didn't end well. The two hosts display noticeable lapses on the stage.
Questionable Winners In Certain Categories
Talking about the most questionable winner in all the nominee's categories, it should be no other person than "Olamide" Badoo, who won the best rap album with his album "CARPE DIEM" award. No doubt, favoritism came to play because "Carpe Diem" is not a rap project; it's an afro pop album that Olamide used to explore new sounds. What exactly is rap? In that group, there exists "Clone Wars Vol. 5 – The Algorithm" by Show Dem Camp, "Golden" by A-Q, "Mafia Culture, Vol. 2.0" by Idowest, "Providence" by Ladipoe, and "Sex Over Love" by Blaqbonez.
Blaqbonez dropped a life-changing "Sex over love" album, and some critics have said he played an instrumental role in reviving hip-hop from the grave. It's nearly heart-shattering how the Headies managed to ignore him and the impact he has had recently on hip-hop.
It's pretty puzzling how some names appear in specific categories. At this point, it's glaring that no one knows the metrics used in categorizing artists in their respective categories. What's "Loading" ft Bad Boy Timz, a street pop, doing in the Best Rap Single category?
In a list where we have "Breathe" by A-Q Feat Chike, "Crown Of Clay" by Vector & Mi Abaga Feat. Pheelz, "Early Momo" by Vector Feat. Goodgirl LA, "Feeling" by Ladipoe Feat. BNXN (Buju), "Tycoon" by Show Dem Camp Feat Reminisce & Mojo.
The ridiculous category in The Headies category is the producer of the year category, which needs to be adjusted because The volume all around the year is ridiculed & only one song is nominated.
P Priime should be the year's producer, considering the sheer volume and quality. Little wonder Sarz dedicated his award to him on stage while delivering his award speech.
In all honesty, "Cash App" by Bella Shmurda ft Zlatan & Lincoln deserves to win the best Street-Hop Artiste and not Nektunez & Goya Menor's "Ameno Amapiano (Remix)" considering its influence and how it blew. Although, if "Zazoo" by Portable, Poco Lee, and Olamide had not been disqualified, it would have been the best contender on the list.
Don Jazzy And D Banj Saga: Drama on Stage.
Some people had opinionated that perhaps Mavin artists' inability to win major categories could be responsible for the lukewarm reaction Don Jazzy gave to D Banj when he called him up on stage after he was awarded.
Some have said Don Jazzy was shy. But could that be true? I guess not. Don Jazzy was unhappy and not in the right mood for D Banj's shenanigans.
Could it be from their rift? Well, it's hard to rule it out.
Despite the loopholes and errors, we cannot deny the Headies Award's influence over the Music Industry in Nigeria and Africa. People talk down yearly about the award show, but artists still celebrate themselves anytime they get nominated or awarded.
However, Headies needs to be upgraded. An institution or academy should be constructed. The days of fans voting should be eliminated. Professional music critics, veteran musicians, erudite music experts, and producers should join this academy.
There should be room for transparency and credibility. Who voted for which category? Could you show us the score?
What can you say about the 15th Edition of Headies Award? Is this the worst or the best edition of the Headies so far? Should they have stayed in Lagos, Nigeria, instead of taking it abroad? Which category do you think is wrong? Let's know your thoughts.
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∘Last activity 2 months ago
The music industry is overstuffed with no talent, having muthafuckaz all over the globe.
I was saying the same thing. This generation of artists doesn't work. They go live all day, every day. They don't sell records; they sell clickbait. Then they buy the clicks. It's crazy.
They believe a beat, then mumble over it in auto-tune. I'm like, what the f**k is this bullshit. And then they create awards to award themselves for making the best stupidity. Nonsense.
I can NEVER f**k with this washed-up, drug-infused generation.
∘Last activity 2 months ago
We are having the Headies, just copycatting the Grammy Awards. Hosting this edition in far away America is more than meets the eye of the Ignorant public. Nigerian money laundering cartels have been using international music shows for money laundering. Everything about this award is fraud.